then, That's not a doubling of the CPMs and doing something like that. You're seeing increases and improvements in that and that increase and improvement yields better revenues relating to it. But it's not new england patriots wallpaper iphone x tembus mesin bubut kayu the kind of dynamic new england patriots logo ads visualsoft rovia that you will definitely get in an addressable or programmatic space. there's no doubt that in the mid term, We'll see the addressable market start to explode, As you you're starting to see the consortiums occur within that is a, Where a variety of different end user distribution companies are joining together to bring their inventory into one place, So that world wide web can buy on a more national basis. The technology is now in place that works as we have talked over, It works within AT We know that there's several other MVPDs that are also doing it and seeing similar results.